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Japan designed brandsMUJIBrand guide
Designed in Japan · global production

MUJI

Household goods designed around restraint, utility and reduced packaging.

Designed inTokyo, Japan
Made inGlobal supplier network, depending on product
Known forUltrasonic Aroma Diffuser
01 / Story

Japanese design, global production.

MUJI began in 1980 as a small range of no-brand quality goods. Its product system strips back packaging, colour and unnecessary features across home, clothing, travel and food.

  1. No-brand quality goods

    MUJI begins with a compact range of household products and food.

  2. The first independent store

    Aoyama gives the restrained product system its own space.

  3. A broad everyday system

    Home, clothing, travel and food retain the reduced-design approach.

02 / Flagships

Start with these.

Three products that define MUJI.

03 / Origin

What the design claim covers.

The claim follows the product line, not just the logo.

Covered design work
  • Ultrasonic Aroma Diffuser
  • Wall-Mounted CD Player
  • Polypropylene Storage Drawers
Sources & further reading1 official source

Brand statements and product ranges change. Verify the current country-of-origin marking on the exact model before purchase.

04 / Compare

More Japan-designed brands.

Check before you buy

Take the origin note with you.

MUJI is a Japanese design entry; country of manufacture varies widely and is listed per item.

Visit MUJIReport a correction