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Japan designed brandsNintendoBrand guide
Designed in Japan · global production

Nintendo

Games and hardware created by a Kyoto company with roots in playing cards.

Designed inKyoto, Japan
Made inGlobal electronics manufacturing, primarily Asia
Known forNintendo Switch 2
01 / Story

Japanese design, global production.

Nintendo began making hanafuda cards in Kyoto in 1889. Its modern hardware is shaped around the company’s distinctive approach of designing software and play experiences together.

  1. Hanafuda cards in Kyoto

    Fusajiro Yamauchi begins making playing cards.

  2. The Famicom launches

    Hardware and software design move Nintendo into home consoles.

  3. Play shapes the hardware

    Games and devices continue to be designed as one experience.

02 / Flagships

Start with these.

Three products that define Nintendo.

03 / Origin

What the design claim covers.

The claim follows the product line, not just the logo.

Covered design work
  • Nintendo Switch 2
  • Nintendo Switch OLED
  • Joy-Con 2
Sources & further reading1 official source

Brand statements and product ranges change. Verify the current country-of-origin marking on the exact model before purchase.

04 / Compare

More Japan-designed brands.

Check before you buy

Take the origin note with you.

Nintendo products are Japanese-designed but manufactured through a global electronics supply chain.

Visit NintendoReport a correction