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Japan designed brandsAudio-TechnicaBrand guide
Designed in Japan · global production

Audio-Technica

Headphones, microphones and turntable products engineered by a Japanese audio specialist.

Designed inTokyo, Japan
Made inJapan, Taiwan, China and other locations
Known forATH-M50x
01 / Story

Japanese design, global production.

Audio-Technica began in 1962 with phono cartridges made in a Tokyo apartment. Its engineering now spans transducers for listening, recording, broadcast and live sound.

  1. Phono cartridges in Tokyo

    Hideo Matsushita starts Audio-Technica in a small apartment.

  2. Headphones join the range

    The company expands its transducer knowledge beyond cartridges.

  3. Audio across many settings

    Listening, recording, broadcast and live sound share the engineering base.

02 / Flagships

Start with these.

Three products that define Audio-Technica.

03 / Origin

What the design claim covers.

The claim follows the product line, not just the logo.

Covered design work
  • ATH-M50x
  • AT-LP120XUSB
  • AT2020
Sources & further reading1 official source

Brand statements and product ranges change. Verify the current country-of-origin marking on the exact model before purchase.

04 / Compare

More Japan-designed brands.

Check before you buy

Take the origin note with you.

Origin differs substantially between product families and even closely related models.

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