Add to Chrome
Japan designed brands›ASICSBrand guide
Designed in Japan · global production

ASICS

Performance footwear and apparel developed from a Japanese sports-science base.

Designed inKobe, Japan
Made inVietnam, Indonesia, China and other locations; selected Japan-made lines
Known forGEL-KAYANO 32
See flagship productsVisit ASICS ↗
01 / Story

Japanese design, global production.

Kihachiro Onitsuka founded the company in Kobe in 1949. ASICS now combines footwear development with testing at its Institute of Sport Science.

  1. 1949

    Onitsuka begins in Kobe

    Kihachiro Onitsuka starts making sports shoes.

  2. 1977

    ASICS is formed

    Three sporting-goods companies combine under a new name.

  3. Today

    Sport science shapes footwear

    Testing and development connect the brand’s performance categories.

02 / Flagships

Start with these.

Three products that define ASICS.

03 / Origin

What the design claim covers.

The claim follows the product line, not just the logo.

Covered design work
  • GEL-KAYANO 32
  • METASPEED SKY TOKYO
  • GEL-NIMBUS 27

Quick Brand Check: company, warranty & buying notes →

Sources & further reading1 official source
01
ASICS — official sourceOfficial source
↗

Brand statements and product ranges change. Verify the current country-of-origin marking on the exact model before purchase.

04 / Compare

More Japan-designed brands.

SonyTokyo, Japan
View →
PanasonicOsaka, Japan
View →
NintendoKyoto, Japan
View →
Check before you buy

Take the origin note with you.

Most ASICS footwear is made outside Japan; the design category keeps that distinction explicit.

Visit ASICSReport a correction