02 / Company & ownership
Behind the brand.
Zojirushi began with a glass-lined vacuum bottle in 1918. It now applies thermal-control and vessel engineering to rice cookers, beverage appliances and insulated containers.
Sources · previous brand research
- 1918
Ichikawa Brothers Trading Company starts in Osaka.
- 1961
The elephant brand becomes the corporate identity.
- Today
Rice cookers, boilers and bottles build on vessel engineering.



