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The brand behind your purchase

H&M

H&M logo

Fashion collections created by a Swedish brand and sourced through global suppliers.

Identity research incompleteCompany background available

These are brand facts. They do not certify the quality or authenticity of an individual listing.

01 / Buying facts

What you can check.

Official website

No official website has been verified in this profile yet.

Warranty & support

Warranty, return and support terms are not yet documented. Check the policy for the exact product, seller and country.

History on record

The founding date has not been documented here.

02 / Company & ownership

Behind the brand.

Erling Persson opened the women’s shop Hennes in Västerås after observing American clothing retail. The purchase of Mauritz Widforss added menswear and produced the H&M name; design remains Swedish-led while suppliers make the clothes globally.

Sources · previous brand research
  1. 1947

    Hennes opens in Västerås.

  2. 1968

    The Mauritz Widforss acquisition creates Hennes & Mauritz.

  3. 2004

    Karl Lagerfeld begins H&M’s designer-collaboration era.

03 / Design & manufacturing

What happens where?

Design and production process

  • H&M develops clothing and related products from Stockholm, Sweden.
  • Manufacturing is distributed across Global supplier network, using product-specific factories and suppliers.
  • The exact model, component mix and final assembly location can change between generations.
Sources · previous brand research

04 / Product guide

Start with the right product.

Representative products from our brand research; popularity and current availability are not independently ranked.

Sources · previous brand research
Categories in our shortlist

These category assignments are editorial selections, not product testing.

What is still unknown?

We do not yet have documented answers for these parts of H&M’s profile. Missing evidence is not a negative finding about the brand.

  • Official website
  • Founding date
  • Ownership
  • Warranty and aftercare

05 / More research

Keep researching H&M.

Read the illustrated brand guide →