Craft, factory and place.
Snow Peak began in 1958 when mountaineer Yukio Yamai asked Tsubame-Sanjo craftspeople to make climbing equipment he could trust. The brand still uses that regional manufacturing skill for key metal products.
- 1958
Climbing tools in Niigata
Yukio Yamai starts making equipment with Tsubame-Sanjo craftspeople.
- 1980
Snow Peak takes its name
The company adopts the name that will carry its camping range worldwide.
- Today
Regional craft continues
Key metal camping products still draw on Niigata manufacturing skill.



