Climbing hardware became an apparel company.
Yvon Chouinard’s climbing-equipment business evolved into Patagonia in 1973. The company’s product work pairs field-led outdoor design with repair programmes and unusually detailed disclosure of mills, factories and materials.
- 1957
Chouinard begins making climbing hardware.
- 1973
The Patagonia name appears on outdoor clothing.
- 2022
Ownership transfers to structures devoted to purpose and climate work.



