One hundred pairs of jeans became a fashion house.
Acne began as a multidisciplinary creative collective. A small run of red-stitched raw-denim jeans drew attention and led Jonny Johansson to develop Acne Studios into a full fashion label.
- 1996
The ACNE creative collective is founded.
- 1997
One hundred pairs of jeans are distributed to friends and creatives.
- 2006
Acne Studios establishes a standalone fashion identity.



